Google Tag Manager for Magento2 with Data Layer

Google Tag Manager allows you to quickly and easily add or update AdWords, Google Analytics, Facebook Tags and other code snippets on your website without edit to your magento 2 codebase.

Features

• Quick and easy setup
• Add tag via XML layout and/or observer
• Data layer support

1 - Installing GTM

Manually

• Download the extension
• Unzip the file
• Create a folder {Magento 2 root}/app/code/MagePal/GoogleTagManager
• Copy the content from the unzip folder

Using Composer

composer require magepal/magento2-googletagmanager

2 - Enable GTM ("cd" to {Magento root} folder)

  php -f bin/magento module:enable --clear-static-content MagePal_GoogleTagManager
  php -f bin/magento setup:upgrade

3 - Configure GTM

Log into your Magetno 2 Admin, then goto Stores -> Configuration -> MagePal -> Google Tag Manager and enter your GTM account credentials

Data layer attributes

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• pageType (i.e catalog_category_view)
• list (cart, category, detail, other)

Customer

• customer.isLoggedIn
• customer.id
• customer.groupId

Category

• category.id
• category.name
• category.path

Product

• product.id
• product.name
• product.sku
• product.path

Cart

• cart.hasItems
• cart.items[].sku
• cart.items[].name
• cart.items[].price
• cart.items[].quantity
• cart.total
• cart.itemCount
• cart.itemQty
• cart.hasCoupons
• cart.couponCode

Order

• transactionId
• transactionAffiliation
• transactionTotal
• transactionShipping
• transactionTax
• transactionCouponCode
• transactionDiscount
• transactionSubTotal
• transactionProducts[].sku
• transactionProducts[].name
• transactionProducts[].price
• transactionProducts[].quantity