AB is a server-side A/B testing tool for Laravel applications and provides a pretty simple feature set that is a great free alternative to services like Optimizely. It allows you to experiment with different variations of your website while test selection will be handled automatically.
Install using composer:
composer require bart/ab
Add the service provider to app/config/app.php:
Bart\Ab\ServiceProvider::class,
Register the AB alias:
'AB' => Bart\Ab\Facade::class,
Publish the included configuration file like this:
php artisan vendor:publish --provider="Bart\Ab\ServiceProvider"
Next, edit the config/packages/bart/ab/config.php file. The following configuration options are available:
Enables or disbales the A/B testing.
'enabled' => true
If A/B testing is disbaled, AB::getCurrentTest() will return this.
'default' => 'none'
An array of test identifiers with an assigned level of distibution.
'tests' => [
'teaser1' => 1,
'teaser2' => 2,
'teaser3' => 1,
]
The above (default) configuration will display teaser version 2 to 50% of your users, whereas version 1 and 3 will be displayed to 25% of your users each.
After you have defined your tests and enabled testing in the config you can start designing your A/B tests. It's as easy as 1-2-3 because the only thing you need to do is displaying a different peace of content for each test. Let's assume you have defined the tests from above, your view could look like this:
@test('teaser1')
Teaser 1 is being displayed
@endtest
@test('teaser2')
Teaser 2 is being displayed
@endtest
@test('teaser3')
Teaser 3 is being displayed
@endtest
This package doesn't handle any goal or conversion tracking because every company is approaching this in a slightly different way. We would suggest to use a custom Google Analytics dimension and pass the assigned test version in your master view:
dataLayer.push({'version': '{{ AB::getCurrentTest() }}'});
If you have any questions or suggestions please feel free to ask or create megre request. Happy testing!