Organization accounts can include a custom Google Analytics tracking id for detailed stats on projects, embeds, and presentations by visiting the tracking section within the settings for your organization:
To add a tracking id, first create a new Google Analytics account (or property within an existing account). As you're creating your property, make sure that you set the URL to https://kumu.io:
Copy the tracking id, paste it into the tracking section within the settings for your organization, and you're all set!